Clik here to view.
A “Must Attend” for heads of Marketing: @TheCMOClub #CMOsummit
The evening of October 08, 2013 – October 10, 2013 – Los Angeles, CA I have personally attended 7 Summits and have ALWAYS left wishing there was another I could attend the very next month. Looking...
View ArticleClik here to view.
Delivering Service that Makes Cents/Sense ~ via @InsideCXM
What happens when #JustBeNice isn’t enough? Let’s look at this through the lens of customer service. About a year ago, you bought a new grill at a national chain. The sales reps were friendly and...
View ArticleClik here to view.
In War and Business, Complacency Isn’t an Option
I’ve said before that business and war have much in common. Entrenched companies keep doing what got them there, just as victors in war tend to fight subsequent battles with the same tried-and-true...
View ArticleClik here to view.
The Importance of Hitting Our Inner Reset Button
——- Our brains process five times the information they did 20 years ago. Here’s how you can help your brain adapt to information overload, and remain creative and productive. Here’s a question for...
View ArticleClik here to view.
Stagnation is the Enemy!
An article in 1to1media by Harley Manning describing speakers at the 2014 World Business Forum caught my eye a few weeks ago. In particular, a speech by Malcolm Gladwell on transformation and...
View ArticleClik here to view.
Why ABC “Always Be Closing” Needs to Change
You’ve heard the words behind the ABC acronym before – Always Be Closing, as the popular interpretation goes. For some, it’s a mission statement, even a way of life. But what does it really mean? All...
View ArticleClik here to view.
How to Resolve Omnichannel Conflicts Within Your Company ~via @SAPcec...
We often hear a lot about omnichannel marketing from an external viewpoint, but I think it’s also important to look at it from an internal perspective. Is your internal communication structure helping...
View ArticleClik here to view.
How to innovate: Create a conversation, not a presentation ~via @hybris_software
When tapping your company’s brain trust to come up with new ways to tackle problems or innovate new products or services, what’s the best way to move forward? If you’re thinking about brainstorming,...
View ArticleClik here to view.
It’s Time to Stop Under-Estimating Your Influence
Innovation is inspiring. We all love a good story about someone with a big idea, the passion to pursue it and the determination to see it through to the finish. Yet when we read or watch those...
View ArticleSix Words to Never Utter in Today’s Business Environment…
The six words to never utter in today’s business environment… “We’ve always done it this way.” Empower your employees to collaborate with each other, float new ideas and try new ways of getting things...
View ArticleClik here to view.
Why ABC "Always Be Closing" Needs to Change
You’ve heard the words behind the ABC acronym before – Always Be Closing, as the popular interpretation goes. For some, it’s a mission statement, even a way of life. But what does it really mean? All...
View ArticleClik here to view.
How to Resolve Omnichannel Conflicts Within Your Company ~via @SAPcec...
We often hear a lot about omnichannel marketing from an external viewpoint, but I think it’s also important to look at it from an internal perspective. Is your internal communication structure helping...
View ArticleClik here to view.
How to innovate: Create a conversation, not a presentation ~via @hybris_software
When tapping your company’s brain trust to come up with new ways to tackle problems or innovate new products or services, what’s the best way to move forward? If you’re thinking about brainstorming,...
View ArticleClik here to view.
It’s Time to Stop Under-Estimating Your Influence
Innovation is inspiring. We all love a good story about someone with a big idea, the passion to pursue it and the determination to see it through to the finish. Yet when we read or watch those...
View ArticleSix Words to Never Utter in Today's Business Environment…
The six words to never utter in today’s business environment… “We’ve always done it this way.” Empower your employees to collaborate with each other, float new ideas and try new ways of getting things...
View ArticleRetailers: Don’t Try to Discount and Promote Your Way Out of Trouble
When a marquee brand or major, traditional retailer releases a disastrous earnings outlook, what is the first thing that they usually do in an effort to bail themselves out? Far too often, they believe...
View ArticleClik here to view.
Why ABC “Always Be Closing” Needs to Change
You’ve heard the words behind the ABC acronym before – Always Be Closing, as the popular interpretation goes. For some, it’s a mission statement, even a way of life. But what does it really mean? All...
View ArticleRetail Relevancy – How Brands, Retailers, and Shoppers will Connect
John and I speak with Jason Cooper about our new book called RETAIL RELEVANCY, perfect start for the new year. ~via Jason… Shopping behaviour is changing from a world where consumers go to stores to...
View Article
